Strategy
The club has the assets.
We build the operation.
Mass Rising combines hands-on local execution with a shared commercial and operating platform to turn underused club assets into durable revenue. Each club is built to work financially in its current division. Promotion is upside, not the bet.
01 · The opportunity
The value is already in the club.
The operating system often is not.
Football clubs already command what most businesses spend years trying to build: identity, loyalty, attention, matchdays, facilities, sponsor inventory, player relationships, and a permanent place in their communities.
Yet much of that value can remain underused. Commercial work is fragmented. Supporter data sits in different places. Sponsorship inventory is not consistently packaged, priced, sold, or measured. Reporting is slow. Basic systems are rebuilt club by club.
What the club already has
Supporters, local trust, matchday attention, sponsorship inventory, facilities, content, player relationships, and a recognized place in its market.
What is often underdeveloped
Commercial sales, memberships, ticketing, digital commerce, supporter CRM, financial reporting, cost control, and repeatable operating processes.
That operating gap is the opportunity. We do not need a club to become something entirely different. We need to operate the assets it already controls more effectively.
02 · The model
Hands-on at each club.
Shared across the group.
Mass Rising is not an absentee owner, and the platform is not just software. We work inside each club, alongside local leadership, and take responsibility for the commercial and operating systems that shape financial performance.
The shared platform gives every club proven tools, specialist support, common reporting, and a repeatable operating standard from day one.
Each club keeps its identity, community, and local leadership
AD Bobadelense
The second club
Future clubs
Mass Rising platformShared operators, systems, data & technologyCommercial growth
Sponsorship sales, ticketing, memberships, hospitality, merchandise, content, and local partnerships.
Finance & operating control
Budgets, cash management, reporting, governance, purchasing, cost discipline, and clear accountability.
Supporter & digital infrastructure
Websites, supporter CRM, ticketing, payments, memberships, e-commerce, communications, and dashboards.
Football operations
Recruitment processes, player records, contracts, squad planning, scouting support, and player-value management.
The club stays local. The operating advantage is shared.
03 · How value is created
Grow the business already inside the club.
The first source of upside is not promotion. It is better use of the revenue opportunities the club already owns.
Mass Rising identifies the inventory, installs the systems, assigns accountability, and works directly on execution.
Sponsorship & partnerships
Map every sellable asset, build clear packages, price the inventory, manage the pipeline, close partners, fulfill agreements, and report results.
Matchday & memberships
Improve ticketing, season memberships, hospitality, fan-zone activity, supporter communications, and the collection of usable supporter data.
Merchandise, content & digital commerce
Give supporters better ways to follow, buy from, and engage with the club throughout the week, not only on matchday.
Facilities & local commerce
Use the stadium, training grounds, events, community relationships, and local business network more productively where the club's rights allow it.
Player value
Improve recruitment, contracts, records, sell-on protections, training compensation, and development decisions. Player income is treated separately from recurring club operations because it is valuable but less predictable.
A larger, more predictable recurring revenue base, and better visibility into what is driving it.
04 · The shared platform
Build once. Deploy club by club.
Every club should not have to rebuild the same website, supporter database, reporting process, sponsorship workflow, diligence process, or vendor network.
Mass Rising owns and improves that infrastructure centrally, then adapts it to each club and local market.
Acquisition intelligence
A structured view of ownership, finances, stadium rights, governance, market conditions, and the practical path to control.
Commercial operating system
Inventory mapping, sponsor CRM, pipeline management, pricing, proposals, contract fulfillment, and revenue reporting.
Finance & reporting
Common budgets, monthly reporting, cash controls, scenario planning, and comparable performance data across clubs.
Club digital infrastructure
Websites, supporter accounts, memberships, payments, commerce, content, and management dashboards.
Shared expertise & vendors
Specialist operators, legal and financial support, designers, developers, commercial partners, and trusted vendors that do not need to be sourced again for every club.
Operating data & playbooks
Each live club improves the templates, benchmarks, workflows, and decisions available to the next one.
Built centrally · used in live club operations
External licensing may become an additional revenue stream, but the platform earns its value first by making Mass Rising’s own clubs stronger.
05 · The operating standard
A club should work before it wins promotion.
Mass Rising underwrites each club around what it can generate in its current division.
Ordinary revenue should support ordinary operations. Payroll, staff, travel, facilities, matchday costs, and central services are managed against that recurring base.
Foundation
Sponsorship, matchday, memberships, merchandise, commercial partnerships, federation support, and other recurring club revenue.
Reinvestment
Better revenue and tighter operating control create more capacity to improve the squad, supporter experience, facilities, staff, and commercial operation.
Upside
Promotion, player transfers, training compensation, and external platform revenue can accelerate value, but the base case does not depend on them.
Financial sustainability is the foundation that makes sporting ambition durable.
06 · Why it compounds
Every club makes the platform more useful.
A second club does not start from zero. It inherits tools, operating standards, data structures, vendor relationships, and an experienced central team.
At the same time, each live club adds new data, commercial relationships, and operating knowledge back into the platform.
Deploy faster
Launch the core commercial, digital, finance, and reporting infrastructure without rebuilding it from scratch.
Operate more efficiently
Share specialist people, tools, processes, and vendor relationships across a larger revenue base.
Learn & improve
Use live results from each club to improve pricing, budgeting, commercial execution, diligence, and operating decisions across the group.
Shared infrastructure lowers the marginal cost of improving each club and gives smaller clubs access to capabilities they could not justify building alone.
The clubs stay distinct. The operating advantage compounds.
07 · Proof in operation
One club operating.
A second in diligence.
AD Bobadelense
A club founded in 1975, just outside Lisbon. Mass Rising began operating with Bobadelense in 2026: a live environment to install the platform, test the operating playbook, and measure execution against real revenue and cost lines.
- < 7 days
- Club site live
- < 21 days
- Commerce workflows live
- < 30 days
- Sponsorship inventory packaged
- AF Lisboa II
- Current division
Early proof is measured by speed and operating deployment. The next proof is booked revenue, collected cash, reporting quality, and progress toward a sustainable club-level P&L.
See AD Bobadelense
The second club
Mass Rising mapped the Spanish market before selecting a club for diligence: ownership, financial condition, stadium rights, local market, governance, and a viable path to control, researched before the process advanced.
The acquisition is underwritten around the operating improvements available in the club’s current division. Promotion would create meaningful upside, but it is not required to justify the operating plan.
See the Spain strategy130
mapped
75
paths to control
1
in diligence
Ownership, finances, and stadium context, researched before outreach.
08 · The operators
The platform is only valuable if operators use it.
Mass Rising is hands-on by design. The central team sources and diligences clubs, installs systems, establishes budgets and reporting, leads commercial execution, and works with the local operators responsible for the club day to day.
Brian York
Co-founder & CEO
Brian leads acquisitions, capital, partnerships, and local relationships. He is responsible for sourcing opportunities, structuring transactions, building the partner network around each club, and coordinating the commercial and operating plan with local leadership.
Greg Guyon
Co-founder & CTO
Greg builds the shared operating platform, including the software, data, reporting, digital products, and internal tools used to make the club playbook repeatable across the group.
Investors
See how the model works club by club.
The operating model, acquisition pipeline, current diligence, and financing materials are available in the investor room.
Operating model · portfolio · diligence · current offerings