The Project
We’re building
the lower division of soccer.
Most lower-division clubs are run as isolated local businesses. Mass Rising invests in them and runs them as one connected network.
Founded
2026
Operating
Portugal
Pre-launch
Massachusetts
Evaluating
Spain
Why we exist
Soccer is changing.
Capital is flowing into the top of soccer. Established clubs trade for tens of millions. Multi-club groups compete on checkbook size.
The bottom is different. Hundreds of clubs across Europe and Latin America are run as isolated local businesses, behind on technology, commercial operations, fan data, youth pathways.
These are not bad assets. They are under-operated assets. Capital-efficient to enter, structurally improvable, and not yet aggregated.
We enter early, where small checks still buy operating influence, and we do the work that pays back over time.
The first club
AD Bobadelense.
AF Lisboa II Divisão · Tier 6
Acquired in 2026. The club’s new website shipped within a week. A live operating relationship with management. An open trial program planned for the 2026/27 season.
The first proof. Acquisition-to-deployment in under seven days. Everything we learn here becomes reusable for the next club.
The home club
Mass Rising FC.
Massachusetts · Launching 2028
The pro club we’re building from the ground up in Massachusetts. Locally owned. Community-named. Connected to Bobadelense from day one.
The home surface. Where the project meets fans, players, and the people who will actually show up.
Founding supporters
1,800+
and growing
Pro Combine
Active
player pathway in MA
Target launch
2028
MA-owned, MA-built
Identity
Open
community-voted naming
The network
One operating layer.
Multiple clubs.
Each club keeps its own name, identity, and local sporting leadership. What they share is the operating layer behind them: platform, playbook, capital, and the talent pathway between them.
Operating Layer
Mass Rising
Primera / Segunda Federación
Spain
Active talks underway. The next European club after AD Bobadelense.
Colombia
Cali Academy
Potential first academy. Youth and talent input.
The Operating Layer
Mass Rising
Capital · Platform · Playbook · Player pathways · Diligence templates
OperatingPortugal · Tier 6
AD Bobadelense
The first live club. Climbing the Portuguese pyramid.
Primera / Segunda Federación
Spain
Active talks underway. The next European club after AD Bobadelense.
Pre-launchMassachusetts · 2028
Mass Rising FC
The US home club. Pro Combine pathway already running.
Colombia
Cali Academy
Potential first academy. Youth and talent input.
Status
Shared infrastructure
Capital · Platform · Playbook · Player pathways · Diligence templates
Markets are selected against four criteria: efficient entry, operating gap, talent pathway, local access. Geography is a consequence of the criteria, not the goal.
How we operate
Same approach.
Every club.
Sporting
Stays with local coaches.
We don't touch on-field decisions. Local sporting leadership runs the squad. We earn trust by being a calm operator behind them.
Commercial
We professionalize.
Ticketing, fan CRM, sponsorship, content, data, internal operations. The infrastructure that local clubs can't justify building alone.
Platform
Day one, not year three.
Bobadelense’s website shipped within a week of acquisition. Every new club inherits the system already built: templates, vendors, operating knowledge.
Pathways
Players move between clubs.
Trials at one club feed evaluation at others. Youth graduates feed network clubs. The Pro Combine in Massachusetts is the US entry point.
Who’s building this
Operators.
Not primarily a capital-allocation problem. An execution problem across markets, systems, and local relationships.
Brian York
Co-founder & CEO
Sourcing, capital, operations, and local relationships across the network.
Background
- Co-founded Liftit, a LatAm last-mile logistics platform. Scaled across 5 countries and 18 cities.
- Co-founded Cubbo, a LatAm e-commerce fulfillment platform operating in Mexico and Brazil.
- Led an initiative to bring a pro soccer team to Massachusetts through the USL League One expansion process, before strategically withdrawing following a leadership transition within the league.
Greg Guyon
Co-founder & CTO
Platform, data, scouting tooling, and operating systems across the network.
Background
- Built production commerce and ML infrastructure at Chewy.
- Multiple GenAI hackathon wins, including Databricks GenAI World Cup and Microsoft GenAI.
- Architect and primary builder of the Mass Rising operating platform.
Learn more
Interested in
learning more?
We share the five-year operating model, comparable club benchmarks, franchise diligence documents, and pipeline detail on request.
Existing partners can sign in via the homepage to view the operating model and documents portal directly.